Online shopping became relevant in the last decade but offline shopping has existed since the existence of mankind. The kind of business online retailers are doing is proof enough that they are providing some benefits to customers which offline or brick and mortar stores can’t offer but it’s not as if online shopping is forcing offline retailers to close shops instead each of them are providing different kind of benefits to a customer and most customers are using both the channels for their shopping needs. Let’s see the Pros of one versus another –
Advantages of Online Shopping Vs Offline Shopping-
Convenience – Online shopping is much more convenient than offline shopping. Instead of taking out your car and visiting shop to shop you can just sit in the comfort of your home and shop. Once you have decided on what you want to buy the payment process is seamless and the orders are delivered right at your doorstep.
Variety – The kind of variety that a customer gets online is hard to match by any brick and mortar store. The online retailer’s stock products from all the major brands and a customer can find any product in their listing no matter how hard to find it is in the offline stores. With no constraints regarding physical space or display online retailers features as many products as they can cater.
Pricing – Online retailers get an inherent advantage in pricing as they don’t have to bear expenses like paying rent of a store, bills etc. they can pass these price savings directly to customers and generally offer products at a lower price than the offline retailers. Even when shipping costs are included the prices are generally better than offline stores if one includes the additional transportation and other cost involved in going to a store.
Discreet shopping – While purchasing some products, customers don’t feel comfortable at an offline store, shopping online is discreet and some online portals also provide discreet shipping.
Offers – Apart from offering products at lower prices most offline stores also regularly come up with discount offers in association with banks, brands etc. which entails customers to get additional savings while buying products online. Offline stores / showrooms generally offer discounts during stock clearance or when the manufacturer of products offers a discount.
Some best Indian online store such as myntra, jabong, flipkart, and snapdeal.
Disadvantages of Online Shopping Vs Offline Shopping-
Instant Gratification – Customers buying offline get their products as soon as they pay for it but those who buy online have to wait for their products to get delivered. Under normal circumstances waiting a day or two doesn’t matter much but when a customer wants instant gratification or in emergency situations buying through a brick and mortar store becomes necessary.
Touch and Feel – At a brick and mortar retail store a customer gets to see, touch and in some cases also try the product before buying which helps the customer in making an informed decision as to whether the product will suit their need or not, this even reduces the chance of return and exchange. While buying a product offline if a customer doesn’t get the product they expected, the process of return and exchanges can be quite time consuming and frustrating.
Note: This is a sponsored post from couponzguru.